NEW PRODUCT DEVELOPMENT AS A MEANS FOR ACHIEVING MARKETING OBJECTIVE IN COMPANY
ABSTRACT
The central focus of the marketing system in any society is the satisfaction of human need for economic goods and services. The effectiveness and efficiency of the marketing system and indeed the entire economy may be measured by the extent to which the offer individuates and house holds the assortment of goods and service they need to support the lifestyle expectation of their member. Using uniliver (Nig) Plc Aba, as a case study this project reports on the extent to which the success of organizations is dependent upon their ability to develop consumer accepted/product/brand and services. Two different questionnaires, totally thirty six (36) on the whole were developed and administered randomly. The company under study has more junior staff than management staff the research set out to study only twenty six (26) Junior staff and ten (10) management staff by administering questionnaire with specific and standardized questions. The essence of studying the management and junior staff simultaneously was to compare their opinions on vital and critical issue