SOCIAL MEDIA INFLUENCE ON STUDENTS’ PERFORMANCE

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CHAPTER ONE

INTRODUCTION

1.1     Background of the Study

Modern Technology in communication no doubt has turned the entire world into a “Global Village”. But as it is, technology like two sides of a coin, bring with it both the negative and positive sides. It helps people to be better informed, enlightened, and keeping abreast with world developments. Technology exposes mankind to a better way of doing things. The world’s first commercial space communication company created by the United State Congress in 1962 was the communication satellite corporation (COMSAT). In 1964, the United State Government and eleven (11) foreign Nations signed a space communication pact. The partnership was known as “International Telecommunication Satellite Organization (INTELSAT). The internet known as the worlds “Information Super Highway” is a worldwide assemblage of Inter- Connected Computer Networks (Andrew, 2005).

In the view of Paul (2010, p.301), internet is a massive “network of networks”, a networking infrastructure which connects millions of computers together globally, forming a network in which any computer can communicate with each other as long as they are both connected to internet. The network consist of local area network (LAN), connecting computers in the same building while wide area network (WANs) connecting several LANs in different locations. It connects both private, commercial, Government and Academic network including a grown number of home computer. (Retrieved November 3rd 2012) www.webopedia.com/Did you know/internet/2002/web-vs.-internet-asp). According to Andrew (2005, p.284), “Information travels over the internet through a variety of language known as “Protocols”. The term “internet” is actually a short form for “internet networks”, which implies that internet is a network of computer networks. Computer accepts data, process it, stores it and give it out when required. It became possible for people to chat from ‘terminals’ which led to networking. A line is the part along which resources flow, while a Node is the point where lines intersect transferring resources to new lines.(Retrieved November 7th 2012).

The internet plays a fundamental role in organizations and societies. The basic fact justifies the information revolution that has been taking place across the globe in recent times. The term internet, according to Cawkell in Ogedegbe (2006, p.152) is a large computer network formed out of some thousands of interconnected networks, and it supports a whole range of services such as electronic, file transfer protocol, data base access and many others. It is therefore not surprising the success story behind the advent of the internet. It is also known as a network that links computers all over the world by satellite and telephone, connecting users with service networks such as Email and the world wide web. Today the internet has linked thousands of nations and enterprises across the world. Hence the world which appears physically large has been made small by the internet and justifies the reference to the world as a global village. The internet gave rise to the birth of social networking sites, which, according to Okenwa (2008, p. 15) are web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system.

What makes social network sites unique is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. This can result in connections between individuals that would not otherwise be made, but that is often not the goal, and these meetings are frequently between “existing ties” who share 2 some offline connection (Hawthorn, 2005). On many of the large social networking sites, participants are not necessarily “networking” or looking to meet new people; instead, they are primarily communicating with people who are already a part of their extended social network. Social networking began in 1978 with the Bulletin Board System (or BBS.) The BBS was hosted on personal computers, requiring that users dial in through the modem of the host computer, exchanging information over phone lines with other users. This was the first system that allowed users to sign in and interact with each other; it was quite slow since only one user could be logged in at a time. Later in the year, the very first copies of web browsers were distributed using the bulletin board, Usenet. Usenet was created by Jim Ellis and Tom Truscott, and it allowed users to post news articles or posts, which were referred to as ―news‖. The difference between Usenet and other BBS and forums was that it didn‘t have a dedicated administrator or central server. There are modern forums that use the same idea as Usenet today, including Yahoo Groups and Google Groups. The first version of instant messaging came about in 1988 with Internet Relay Chat (IRC). IRC was Unix-based, limiting access for most people. It was used for link and file sharing, and generally keeping in touch with one another. Geocities was among the first social networking sites on the internet, launching its website in 1994. Its intent was to allow users to create their own websites, dividing them into groups based on the website‘s content. In 1995, TheGlobe.com was launched, offering users the ability to interact with people who held the same interests and publish their own content. Two years later, in 1997, AOL Instant Messenger and SixDegrees.com were launched. This was the year instant messaging became popular and it was the first time internet users were able to create a profile and be-friend each other. Therefore, the study tends to investigate social media influence on students’ performance.

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