MARKETING

INFLUENCE OF PRODUCT INFORMATION AWARENESS ON CONSUMER CHOICE

Format: MS WORD |  Chapter: 1-5 |  Pages: 65-80 |  Price NGN3,000

Influence Of Product Information Awareness On Consumer Choice

Project Abstract:

  The study examine product information awareness and consumer choice for selected malt drinks in Port Harcourt metropolis. The cross sectional survey design was adopted. A total of 40 copies of questionnaire were retrieved and analyzed using Spearman’s Rank correlation techniques. The statistical tool was used to test the eight (8) hypothesis. The results of our analysis showed that product information is significantly related to consumer choice. The result of our hypothesis 1, reveals that there is a positive and significant relationship between NAFDA number and consumer preference, our hypothesis 2, shows that there is a positive and significant relationship between NAFDAC number and consumer attitude, hypothesis 3 result indicate that there is a positive and significant relationship between nutritional value and consumer preference, hypothesis 4 results revealed that there is a positive arid significant relationship between nutritional value and consumer attitude, hypothesis 5 revealed that there is a positive arid Significant relationship between expiry date an4 consumer preference, hypothesis 6 shows that there is a prefect relationship between expiry date and consumer attitude, hypothesis 7, shows that there is a perfect relationship between company name and consumer preference, hypothesis 8 shows That there is a positive and significant relationship between company name and consumer attitude. We recommend that producers of malt drinks should take the issue of relevant product information seriously in the presentation of their brands in the market place, producers of malt drinks should do a research on the taste and preference of their target consumers before producing, government should put in place laws that restrict malt product that do not have adequate product information, producers of malt drinks should engage in extensive promotion, building relationship with customers that leads to loyalty or advocacy behaviour.

HERE IS WHAT OUR HAPPY CLIENTS ARE SAYING

    

I actually googled and saw about projectmaster.com.ng, copied the number and contacted them through WhatsApp to ask for the availability of the material and to my luck they have it. So there was a delay with the project due to the covid19 pandemic. I was really scared before making the payment cause I’ve been scammed twice, they attended so well to me and that made me trust the process and made the payment and provided them with proof, I got my material in less than 10minutes.

    

I received excellent customer support, and quickly. Thank you so much!

    

I love your service! I would recommend projectmaster.com.ng to anyone. What a great find!

    

I am aware of online scam but because of the hectic nature of writing project, I decided to try sourcing for help online and to my surprise, projectmaster.com.ng gave complete project in less than 5 minutes. I could not believe it sincerely. Thank you so much guys.