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INCREASING CUSTOMERS TRAFFICS THROUGH PUBLIC RELATIONS. ABSTRACT The study focused on increasing customer traffic through public Relations: a case study of first Bank PLC Enugu. The objective of the study among others include:to determine the impact of Public Relations on…
STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn…
THE IMPACT OF EMPLOYEES WELFARE PROGRAMMES ON INCREASE PRODUCTIVITY (A CASE STUDY OF D.H.L INTERANTIOANL NIGERIA LIMITED, ENUGU) ABTRACT A research proposal on the impact of employee welfare program on increase productivity. Employee welfare is a non-financial rewards that many…
PACKAGING AS A PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTS (A CASE STUDY OF PETALS ENUGU) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The word of marketing today is a word of unprecedented competition where company with…
THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL IN ENUGU METROPOLIS. (A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU). CHAPTER ONE BACKGROUND TO THE STUDY In the 17th century when forming was regarded as the main occupation in Nigeria, farmers…
FINANCIAL ACCOUNTING INFORMATION AS AN AID TO MANAGEMENT DECISION MAKING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The attainment of this objective necessarily requires both the identification as well as the disclosure of an adequate amount of information…
THE DETERMINATION OF THE IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is a powerful marketing communication tool used by companies to fulfill the promotional task. It is…
THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC WARRI, DELTA STATE) ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in…
FACTORS MOTIVATING ADULT LEARNERS PARTICIPATION IN FUNCTIONAL LITERACY PROGRAMMES CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Education is the industry that produces manpower for the economy of nations. Therefore, education enhances manpower development by improving the number and quality of…
FINANCIAL PLANNING AND CONTROL IN MEDIA OUTFIT CHAPTER ONE 1.0 INTRODUCTION The attainment of corporate objectives is a function of the prudent use of committed economic resources. Towards this, many industries adopt various strategies being which financial planning and control in…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE AUDITOR AS AN INDISPENSABLE PART OF A PROFITABLE BUSINESS ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Due to the problem that arrives from the shareholding employees,…
THE RELEVANCE OF WORKING CAPITAL MANAGEMENT IN A FIRM (A CASE STUDY OF METROCK INVESTMENT NIG) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Working capital management involves not only the management of current assets but also the management of…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 A CRITICAL ANALYSIS OF THE IMPORTANCE OF AUDITING IN THE AUTHENTICATION OF FINANCIAL STATEMENT OF BUSINESS ORGANISATION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY The concept of auditing data…
SUCCESSES AND FAILURES OF PUBLIC SECTOR ACCOUNTABILITY IN NIGERIA ABSTRACT This course of study is centered on the appraisal of the success and failure of public sector accountability. This is to say that, the essences of public funds are the…
THE IMPACT OF INTEREST RATE DEREGULATION ON COMMERCIAL BANKS’ LENDING OPERATIONS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY There had been administrative control on the nation’s interest rates until July 31, 1987 when, in consonance with the…
THE EFFECTS OF GOOD LEADERSHIP AND ADMINISTRATION IN NATIONAL DEVELOPMENT (A CASE STUDY OF PRESIDENT GOODLUCK EBELE JONATHAN’S ADMINISTRATION) ABSTRACT This study examined the effects of good leadership and administration in National development (A case study of President Good luck…
IMPROVING AGRICULTURAL PRODUCTION THROUGH CO-OPERATIVE ABSTRACT The research work on the topic “improving Agricultural production through co-operative (A case study of Ndokwa West L. G. A Delta State Co-operative as was carried out to survey the past programmes and polities…
AN INVESTIGATION INTO THE PROBLEMS AND PROSPECT OF MANAGING SMALL-SCALE BUSINESS ABSTRACT This project is a review of an investigation into the problems and prospects of managing of small-scale business in Nigeria. The Statement of Problem identified were management problem…
INCIDENT OF URBAN DRIFT IN ENUGU STATE: A CASE STUDY OF AWGU TOWN CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Charles Darwin (1959) the history of man from animals wandering in the wilderness which have no fixed…
SOCIO-ECONOMIC AND CULTURAL DETERMINANTS OF USE OF FAMILY PLANNING SERVICES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Family Planning is the purposeful regulation of conception or childbirth or the use of devices, chemicals, abortion or other techniques to…