BUSINESS ADMINISTRATION PROJECT TOPICS

INFLUENCE OF MOBILE MARKETING ON CONSUMER PURCHASE BEHAVIOUR IN ORGANIZED INSTITUTIONS

INFLUENCE OF MOBILE MARKETING ON CONSUMER PURCHASE BEHAVIOUR IN ORGANIZED INSTITUTIONS ABSTRACT Advances in Information and Communication Technologies are not only offering new marketing channels  of communication and interactivity  to  companies but also significantly influencing the ways in which organisations conduct…

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AN ASSESSMENT OF THE CHOICE OF PERFORMANCE OF WOMEN ENTREPRENUER IN TECHNOLOGICAL AND NON-TECHNOLOGICAL ENTERPRISE

AN ASSESSMENT OF THE CHOICE OF PERFORMANCE ABSTRACT This study aims to present micro level perspective and analysis on gender related challenges on the performance of the female entrepreneurs in Lagos state. It examines structural and factor affecting women entrepreneurs…

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EFFECT OF ADVERTISING ON THE SALES REVENUE AND PROFITABILITY OF SELECTED FOOD AND BEVERAGES FIRMS IN NIGERIA

EFFECT OF ADVERTISING ON THE SALES REVENUE AND PROFITABILITY OF SELECTED FOOD AND BEVERAGES FIRMS IN NIGERIA ABSTRACT Advertising is a prominent feature of modern business operations. One could encounter advertising messages, while watching TV, reading magazines, listening to the…

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