MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK FOR AFRICAN PLC (UBA)
The banking sector in Nigeria is in a state of rapid change. The nature and rate of change is a function of local market competitive circumstance as well as willingness to change traditional behavior management of bank in Nigeria being tested by deregulation interest competition, New technology and the introduction of new products. This project work is aimed at investigation the various ways bank (Commercial banks ) market their New production which are ion form of service using united bank of African Plc (UBA) as a case study and identifying the problems and prospect of marketing of banking services which will enable us to identify than short coming and then to the problem ranging from lack of modern marketing and techniques to inadequate inefficient staff usually encountered while carrying out their legitimate dynamic function of bank marking in the economy. This study is percentile as five chapters viz. Chapter one of this project contain the introduction of the research topic and other sub-items like the background purpose, statement of the problem, scope and commutation of the study and so onChapter two has to do with the literature review where the origin of banking was walked into and other like history of united bank for Africa Plc (UBA).Here, the concept of making and its impact in banking industry public and suggested solution for marketing in banking service etc. Chapter three focus on the methodology sources of data population sample the convivality of the data and method of data analysis Chapter five contain . the summary of finding anti union and recommendation.
In Nigeria, successive government, both military and civilian has continuously demonstrated their interest and commitment in the financial sector by encouraging banks (commercial merchant and development) to expand their services and facilities not only in the urban areas, but also to the rural environment. This explains the rigorous with which the rural banking and community banking schemes are being pursued. But the most spectacular era of banking in Nigeria set in by 1986 when the structural instrument programme (SAP) was introduced and since then banking has never been the same.
Government become untimely involved in commercial banking in other to ensure maximum benefit of the economy. Modern Technology and modern information system has revolutionalized the way banking business is done. Customer satisfaction has become the bench- mark for performance and banking has become increasingly international and sophisticated. (Dr S. Usmen 19998) banks in Nigeria are incorporating marketing in their provision of banks services. Marketing in New idea, but t is challenging about it is the application of its principles in the rendering of bank services.Generally marketing is the set of individual or corporate activities designed to direct the flow of need satisfying goods and services to target buyers this is done through the exchange process.
Marketing starts when one social unit. These effort are made with the intent to obtain transaction between competent social unit. The recent emphasis on the principle and the application marketing to banking has rather been forced on individual by increase competition and other environmental changes whose result so far has been sluggish due to perhaps cultural responses to charges and the fact that marking as we know to day has been developed from the approaches meanest for tangible product.
Based on these development this project work is aimed at finding out the extent and quality of the service of Nigeria banks specifically commercial bank with particular reference to united bank for Africa Plc (UBA) and also to identify the problems and Perspex of marketing of bank services which will enable us to identity their short coming and them be in a position to offer objective solution to the problem techniques to indaquatecy/efficient staff usually encountered while carrying out their legitimate dynamic function of bank.