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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 PRODUCT QUALITY AS A BASIS FOR CONSUMER’S PATRONAGE CHAPTER ONE INTRODUCTION 1.0 GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 MARKETING STRATEGIES AND THEIR EFFECTS IN SALES EXPANSION IN ORGANISATION CHAPTER ONE 1.0 INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is not farfetched,…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY All business organizations perform two basic functions we are production and marketing of goods and services…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 MARKETING STRATEGY IN THE HOTEL INDUSTRY CHAPTER ONE 1.1 INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 RELATIONSHIP MARKETING: A NECESSARY TOOL FOR ORGANISATIONAL PERFORMANCE ABSTRACT An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers. The…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 SALES TERRITORIAL MANAGEMENT IN THE BREWERY INDUSTRY CHAPTER ONE 1.0 INTRODUCTION There is no gain saying the fact that the survival of every business is anchored in the ability of the…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 TEST MARKETING OF NEW PRODUCT ITS EFFECTIVENESS AND PRODUCT PERFORMANCE CHAPTER ONE 1.0INTRODUCTION Development a new product is not easy. Not only are customers needs and wants changing but competition…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTES CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Advertising of brands of toothpaste in Nigeria media reveal that there are many brands…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECT OF SALES PROMOTION AS A SURVIVAL STRATEGY IN THE MARKETING OF A COMPANY’S PRODUCTS ABSTRACT The purpose of this project work is carried out to investigate and evaluate…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION CHAPTER ONE 1.1INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECTIVENESS OF DISTRIBUTION STRATEGY ON ORGANISATIONAL PROFITABILITY CHAPTER ONE 1.0 GENERAL BACKGROUND OF THE STUDY The type of distribution policy/strategy exercised differs from one organisation to the other, depending on…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA BANKING INDUSTRY ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time,…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMERS’ SATISFACTION CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF PERSONAL SELLING ON SALES VOLUME PERFORMANCE OF A MANUFACTURING COMPANY ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc,…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF PROMOTIONAL STRATEGY ON SALES AND PROFIT ABSTRACT The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR CHAPTER ONE 1.0 INTRODUCTION Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually.…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE RELATIONSHIP BETWEEN EMPLOYEE JOB SATISFACTION AND EMPLOYEE COMMITTMENT AMONG EMPLOYEES OF UNILEVER NIGERIA PLC ABSTRACT This study examined the relationship between employee job satisfaction and employee commitment of Unilever…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJETCIVE OF TABLE WATER PRODUCERS ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with…