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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECT OF PROMOTION ON CONSUMER PURCHASE DECISION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing is the link between a societies need and it’s porttern of industrial response.…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mass marketing techniques have dominated the marketing strategies implemented by…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF OUTSOURCING STRATEGIES ON ORGANIZATIONAL EFFECTIVENESS IN NEW GENERATION BANKS ABSTRACT The aim of this study is to determine the impact of outsourcing strategies on organizational effectiveness in…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 CHAPTER ONE INTRODUCTION 1.1 Background of the Study The start of the 19th century through to the 20th century saw an increase in growth in the banking industry all…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECT OF ADVERTISING ON CONSUMPTION OF FAST FOOD IN NIGERIA CHAPTER ONE BACKGROUND TO THE STUDY 1.1 INTRODUCTION The roles of advertising on the consumption of fast food cannot…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 EFFECTS OF PRODUCTS QUALITY ON STUDENT CHOICE OF PEAK MILK PRODUCT (SACHET) CHAPTER ONE 1.1 … 1.2. STATEMENT OF THE PROBLEMS There are many competitive industries in the market producing similar…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 CONSUMER PERCEPTION TOWARDS BRAND PREFERENCE OF MOBILE PHONE SERVICE PROVIDERS CHAPTER ONE INTRODUCTION 1.1 Background of the Study Due to the dynamic business environment and stiff competition in the global…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ABSTRACT This study examines the leverage effect of E-marketing on performance of commercial banks in Nigeria. The main objective is to investigate how the adoption of internet marketing enhances banking…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE ROLE OF ADVERTISING IN BRAND BUILDING ABSTRACT This study examines the role of advertising in brand building taking Nigeria Bottling Company Plc. as a case study. Four research questions…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS ABSTRACT MIS affects marketing decision making in the organization. This project is designed to study the…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In every society, consumers are the most important thing to consider while operating as…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION CHAPTER ONE 1.1 INTRODUCTION It is generally agreed that the health of a company organization depends, on its…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 BUILDING RELATIONSHIPS MARKETING THROUGH ONLINE MARKETING COMMUNICATION CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that is, traditionally altering the…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE. CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY As the economy advances, there is a narrowing of gap between producers and consumers due to the…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 EXPERIENTIAL MARKAETING STRATEGY AND CUSTOMER LOYALTY IN THE NIGERIAN TELECOMMUNICATIONS INDUSTRY CHAPTER ONE INTRODUCTION 1.1 Background to the Study Consumers are not just willing to buy products, but are ready…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE NIGERIAN BREWERY INDUSTRY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Brands and branding are by no means a new phenomenon,…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF BANKS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Nigerian banking sector has changed tremendously since the introduction of the…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF JOB SATISFACTION ON SALES TEAM PRODUCTIVITY CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY It is assumed that when one is having high organizational commitment, he is…