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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF SALES PROMOTION ON CUSTOMER’S LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Every firm aims to make profit. It…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY To stay in business entails continuous business transaction between a company and its…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING OF INDUSTRIAL PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Udeagha, I. (1999, 227), defined personal selling…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECTS OF CONSUMERISM IN MARKETING FAKE/COUNTERFEIT DRUGS IN NIGERIA CHAPTER ONE INTRODUCTION Consumerism is a phenomen on that is limited to the relationship of markets with their consumers.It is…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing has been defined differently by different scholors,…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS ABSTRACT …
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 MARKETING RESEARCH AND IT’S IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY African Banking Corporation which established its first branch in Lagos was the…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 Background of the Study Market segmentation is a vital issue in marketing…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS CHAPTER ONE 1.1 INTRODUCTION The success of any business organization depends largely on consumer patronage. For any product or services of an organization…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS’ PATRONAGE IN THE BANKING INDUSTRY OF NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The banking industry which is various bank…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE CHAPTER ONE INTRODUCTION Planning is an integral part of a manager’s job. If uncertainties cloud the planning horizon, it can be quite…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 AN EXAMINATION OF POTENTIAL BENEFITS AND CONSTRAINTS ASSOCIATED WITH SMALL BUSINESS USE OF E-COMMERCE EXECUTIVE SUMMARY Small business development is a crucial source of employment and growth within any economy…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING A PRODUCT IN AN ORGANISATION ABSTRACT This project titled importance of distribution channels of the marketing of a project in an organization. Distribution…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS ABSTRACT Over the years, major changes have come into effect to improve the agricultural marketing system. Many institutions such as, the…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 APPRAISAL OF ADVERTISING AS A TOOL FOR THE PROMOTION OF SOFT DRINKS ABSTRACT The history of advertising is as old as man himself. The story date back to the prehistoric…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 AN ASSESSMENT OF CUSTOMER SATISFACTION IN THE BANKING SECTOR OF NIGERIA CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Customer Satisfaction is perception of customer about a company and in relation…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 AN EVALUATION OF MARKETING STRATEGIES FOR MOBILE PHONE OPERATORS IN NIGERIA TABLE OF CONTENT Title page Declaration Approval page Dedication Acknowledgement Abstract Table of contents CHAPTER ONE Background of the…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 AN EVALUATION OF THE CONTRIBUTION OF THE SALESMANSHIP TO MARKETING OF CONSUMER GOODS TABLE OF CONTENTS Title Page – – – – – – – – – Approval Page …
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Personal selling is an important component of the overall marketing strategy of an organization.…