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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 CORPORATE REPUTATION & MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT Background of the Study Reputation is seen by many commentators as an important asset which could be…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 BRAND EQUITY & MARKETING PERFORMANCE OF BEVERAGE FIRMS IN PORT HARCOURT Background of the Study Today, company′s real value lies outside the business itself, in the minds of potential buyers…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTRY Background of the Study The role of customers in services is always emphasized in the marketing literature, especially in…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPOLIS Background of the Study Every organization must recognize that the success of any manufactured product or service rendered depends…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES IN PORT HARCOURT Background to the Study Business environment throws dynamic challenges in the form of ever-growing competition. Product and brand extensions…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 BRAND IDENTITY & MARKETING PERFORMANCE EMPIRICAL EVIDENCE FROM QUOTED COMMERCIAL BANKS IN NIGERIA Background of the Study Sheldon, (2002) defined a banking business as to receive money from customers and…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT) Background of the study Brand equity is a valuable intangible asset for many successful companies in…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS IN PORT HARCOURT Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN PORTHARCOURT Background of the Study In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate,…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 AN ANALYSIS OF PROMOTIONAL TECHNIQUES & THEIR FIT WITH SOME SELECTED PRIVATE SECTOR ORGANIZATION IN KANO METROPOLIS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is not enough for…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 CONSUMER’S PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCTS. CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 PASSENGER’S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background to the Study From time immemorial, people have being moving from one place to another…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 EFFECT OF SALES FORECAST ON MARKETING DECISION MAKING. CHAPTER ONE INTRODUCTION 1.1 Background to the Study The heart of management in all level of responsibilities is the fundamental requirement of being…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECTIVENESS OF ADVERTISING IN THE MARKETING OF CONSUMER ORIENTED PRODUCT CHAPTER ONE 1.0 INTRODUCTION The need to study this topic, the effectiveness of advertising in the marketing of consumer…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGANIZATION: A CASE STUDY OF GLOBACOM CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In today’s world,…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. (A CASE STUDY OF AWKA AND NNEWI INDUSTRIAL AREAS) CHAPTER ONE INTRODUCTION The dynamic…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 CAUSES AND EFFECTS OF TAX EVASION AND AVOIDANCE ON THE COMPANY CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Tax is one o the main source of Government Revenue. It is…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 MARKETING MANAGEMENT AS A REALISTIC APPROACH TOWARDS ORGANISATIONAL SUCCESS CHAPTER ONE 1.0 INTRODUCTION Marketing has been viewed from different standpoints as being vital for the attainment of individual or corporate…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 DIAGNOSING CORPORATE RESPONSES TO CONSUMERISM IN NIGERIA CHAPTER 1 INTRODUCTION BACKGROUND OF THE STUDY Several studies have been gaining attention in marketing as concepts and tools for understanding consumer’s behaviour…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 DETERMINANTS OF TOURISM SERVICE MARKETING RESPONSIVENESS IN THE SOUTH-SOUTH GEOPOLITICAL ZONE, NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background to the Study Tourism is currently the fastest growing sector of global economy.…