Category - MARKETING

PRODUCT QUALITY AS A BASIS FOR CONSUMER’S PATRONAGE

5 min read

MARKETING STRATEGIES AND THEIR EFFECTS IN SALES...

6 min read

THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

8 min read

MARKETING STRATEGY IN THE HOTEL INDUSTRY

5 min read

THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF...

14 min read

RELATIONSHIP MARKETING: A NECESSARY TOOL FOR...

5 min read

SALES TERRITORIAL MANAGEMENT IN THE BREWERY INDUSTRY

9 min read

TEST MARKETING OF NEW PRODUCT ITS EFFECTIVENESS AND...

7 min read

THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTES

5 min read

THE EFFECT OF SALES PROMOTION AS A SURVIVAL STRATEGY...

8 min read

THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE...

9 min read

THE EFFECTIVENESS OF DISTRIBUTION STRATEGY ON...

10 min read

THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE...

8 min read

THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON...

5 min read

THE IMPACT OF PERSONAL SELLING ON SALES VOLUME...

8 min read

THE IMPACT OF PROMOTIONAL STRATEGY ON SALES AND PROFIT

8 min read

THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR

9 min read

THE RELATIONSHIP BETWEEN EMPLOYEE JOB SATISFACTION AND...

6 min read

THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING...

11 min read

THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND...

11 min read

THE ROLE OF NEGOTIATION IN ATTAINING PURCHASING...

8 min read

PROMOTIONAL STRATEGY AS A TOOL OF ORGANIZATIONAL...

7 min read

THE IMPACT OF DISTRIBUTION STRATEGY ON ORGANISATIONAL...

9 min read

THE IMPACT OF MARKETING ON AGRICULTURAL DEVELOPMENT IN...

6 min read

EFFECT OF PHYSICAL DISTRIBUTION ON ORGANISATIONAL...

10 min read

ECONOMIC LIBERALISATION THROUGH COMMERCIALISATION OF...

1 min read

SELF EMPOWERMENT THROUGH THE PROCESSING AND MARKETING...

6 min read

THE EFFECT OF CUSTOM AND EXCISE SERVICE ON IMPORTATION...

9 min read

THE ENVIRONMENTAL INFLUENCE OF SMALL SCALE BUSINESS IN...

7 min read

THE EFFECT OF GLOBAL FINANCIAL CRISIS ON...

1 min read

THE IMPACT OF GLOBAL MARKETING IN SERVICE INDUSTRY...

1 min read

THE IMPACT OF PACKAGING ON CONSUMER PRODUCT

2 min read

THE PLACE OF MARKETING INFORMATION SYSTEM IN AN...

1 min read

THE RELEVANCE OF ADVERTISING TO SALES EXPANSION

2 min read

THE ROLE OF ADVERTISING IN RETAIL BUSINESS

1 min read

THE EVALUATION OF PROBLEMS OF SMALL AND MEDIUM SCALE...

7 min read

THE ROLES OF PROMOTIONAL TOOALS AS A MEANS OF CREATING...

7 min read

ANALYSIS OF THE IMPACTS OF SOCIAL RESPONSIBILITIES OF...

2 min read

THE IMPACT OF MARKETING MANAGEMENT FUNCTION IN...

2 min read

ADVERTISING AS A PROMOTIONAL FACTOR MOTIVATING...

6 min read

THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS...

2 min read

THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOR

2 min read

THE IMPACT OF PROMOTIONAL ACTIVITY ON A PRODUCT

1 min read

THE IMPACT OF PROMOTIONAL ACTIVITIES ON CUSTOMER...

6 min read

CHALLENGES OF MARKETING RESEARCH ON THE MANUFACTURING...

4 min read

EFFECTIVE OF MARKETING STRATEGIES FOR IMPROVED...

10 min read

EFFECT OF MARKETING STRATEGY ON THE PERFORMANCE OF...

10 min read

THE EFFECT OF COST CONTROL IN NIGERIA BREWERIES

6 min read

APPRAISAL OF THE EFFECT OF SELECTED MARKETING...

4 min read

CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH ...

5 min read

MARKETING COMMUNICATION TOOLS EMPLOYED IN THE...

4 min read

CAPACITY BUILDING OF RENEWABLE ENERGY EDUCATION

5 min read

MARKETING OF CHURCH SERVICES IN A CONTEMPORARY SOCIETY

2 min read

EFFECTIVE DISTRIBUTION AND ITS IMPACT ON SALES IN...

3 min read

EFFECT OF MARKETING ON PRIVATIZATION AND...

4 min read

THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING...

4 min read

THE ROLES OF BANKING INDUSTRY IN AGRICULTURAL...

1 min read

THE PROSPECTS AND PROBLEMS OF PERSONAL SELLING IN...

5 min read

THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN...

3 min read

THE IMPACTS OF PRODUCT DIFFERENTIATION STRATEGY ON...

9 min read

THE IMPACT OF ADVERTISING ON CONSUMER PURCHASE...

3 min read

THE EFFECT OF RADIO ADVERTISING ON CONSUMER PURCHASING...

2 min read

THE EFFECT OF ADVERTISING ON SALES VOLUME IN A...

3 min read

REACHING THE CONSUMER THROUGH EFFECTIVE DISTRIBUTION

2 min read

NEW PRODUCT DEVELOPMENT AS A TOOL OF INCREASING MARKET...

1 min read

IMPACT OF EFFECTIVE DISTRIBUTION MANAGEMENT IN A...

4 min read

DISTRIBUTION NETWORK IN MANUFACTURING INDUSTRY

4 min read

MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE...

2 min read

THE EFFECT OF ADVERTISING ON THE SALES OF A BUSINESS...

2 min read

THE BUSINESS ENVIRONMENTAL FACTORS AS THEY AFFECT...

3 min read

INVESTMENT ON HUMAN CAPITAL AND ITS IMPACT ON NIGERIAN...

3 min read

CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND...

10 min read

MARKETING OF AGRICULTURAL PRODUCTS

7 min read

THE EFFECT OF PRODUCT ADVERTISING ON A COMPANY’S SALES...

10 min read

THE EFFECT OF ADVERTISING ON THE SALES VOLUME OF...

9 min read

THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF...

11 min read

THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL

2 min read

IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE...

10 min read

AN EVALUATION OF THE COST OF PACKAGING AND IT’D...

9 min read

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE...

5 min read

AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION...

2 min read

THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE

9 min read

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON...

9 min read

THE EFFECTS OF PRICING POLICY ON SALES IN THE BEVERAGE...

8 min read

EFFECT OF PRICE AND PRICE CHANGES ON THE SALES OF...

6 min read

EFFECT OF PERSONAL SELLING ON SALES GROWTH

6 min read

THE IMPACT OF ADVERTISING ON THE SALES VOLUME OF...

7 min read

THE IMPACTS OF PERSONAL SELLING ON THE SALES VOLUME OF...

8 min read

THE IMPACTS OF PERSONAL SELLING ON THE SALES OF...

1 min read

IMPACT MARKETING STRATEGY PRODUCTIVITY

8 min read

THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE

10 min read

THE EFFECTS OF PHYSICAL DISTRIBUTION ON SALES OF...

10 min read

THE ROLE OF ADVERTISING ON THE PERFORMANCE OF SALES OF...

9 min read

MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE...

5 min read

PROBLEMS OF ALLOCATION, DISTRIBUTION AND MARKETING OF...

9 min read

THE EFFECT OF ECONOMIC DEPARTMENT DEPRESSION IN THE...

5 min read

AN EVALUATION OF INFORMATION TECHNOLOGY (IT) IMPACT ON...

7 min read

IMPACTS OF CORPORATE GOVERNANCE ON BANKS MARKET VALUE...

3 min read

ASSESSING THE LEVERAGING EFFECT OF E-MARKETING ON...

16 min read

THE IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING...

7 min read