MARKETING PROJECT TOPICS

EFFECTIVENESS OF PRODUCT INNOVATION AS A TOOL OF ACHIEVING COMPETITIVE ADVANTAGE IN THE PURCHASING ENVIRONMENT

Format: MS WORD |  Chapter: 1-5 |  Pages: 65-80 |  Price NGN3,000 EFFECTIVENESS OF PRODUCT INNOVATION AS A TOOL OF ACHIEVING COMPETITIVE ADVANTAGE IN THE PURCHASING ENVIRONMENT (A CASE STUDY OF UNILEVER NIGERIA PLC ABA)   ABSTRACT This research work was undertaken to…

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