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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 AN APPRAISAL OF MARKETING MIX APPLICATION IN RETAIL BUSINESSES ABSTRACT This research work shall determine whether or not the principles of marketing as being taught theoretically is applied in the…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 EFFECT OF MARKETING PLANNING ON THE PERFORMANCE OF SERVICE ORGANIZATION ABSTRACT This research study outlined the effect of Marketing Planning a performance services organization. Suggest possible remedies to correct some…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 GOING BEYOND JUST ADVERTISING AND ITS IMPACT TO SALES TURNOVER OF A COMPANY CHAPTER ONE 1.0INTRODUCTION 1.1BACKGROUND OF THE STUDY Advertising is any paid form of non-personal communication about an…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 IMPACT OF ADVERTISING ON THE PURCHASE OF ETISALAT RECHARGE CARDS ABSTRACT This research work identified and analyzed the impact of advertising on the purchase of Etisalat recharge cards, a case…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 IMPORTANCE OF PRODUCT LIFE CYCLE IN MARKETING ORGANIZATION ABSTRACT The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure in marketing…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 INFLUENCE OF ADVERTISEMENT IN CONSUMER’S BUYING BEHAVIOUR ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT ABSTRACT This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 MARKETING OF PETROLEUM PRODUCTS ABSTRACT This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among others…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 MARKETING STRATEGIES AS A TECHNIQUE FOR PROFIT MAXIMIZATION IN MANUFACTURING ENTERPRISE ABSTRACT This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 NEW PRODUCT DEVELOPMENT TEST MARKETING PROSPECT AND CHALLENGES CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY New products play several roles for he organization, they help maintain growth and thereby protect…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 PACKAGING AS A PROMOTIONAL TOOLS IN THE MARKETING OF CONSUMER GOODS ABSTRACT This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO as…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 POLITICAL MARKETING IN NIGERIA ABSTRACT This research work was undertaken to investigate the application of marketing in politics with the focus on PDP and APC. It is the contention of…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ROLE OF ADVERTISING IN THE SALES OF NIGERIA MADE GOODS Abstract This research aimed at displaying what roles advertising plays in the sales of Nigeria made goods marketed by Uyi…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ROLE OF MARKETING IN NIGERIA BANKING SECTOR CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Financial institutions plays a significant role in the economy of every country in the world. They offer…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS ABSRACT T This study is set out to examine the nature of service delivery and customer satisfaction in transport businesses. The purpose…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT ABSTRACT The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT ABSTRACT The topic titled “Significance of price in introduction of a new product” was chosen to examine the relevance of price in…