Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000

NEW PRODUCT DEVELOPMENT AS A TOOL OF INCREASING MARKET SHARE IN SOFT-DRINKS INDUSTRY

CHAPTER ONE

1.0 INTRODUCTION

In today’s economy, a new product passes through set of stage known as product life cycle. Product life cycle applies to both brand and category of products. Its time period vary from product to product.

Modern product life cycles are becoming shorter and shorter as products in matured stages are being renewed by market segmentation and product. Differentiation and the information introduction of a staff competition is out there, company can change high price, and earn more and high profit.

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