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EFFECT OF MARKETING STRATEGY ABSTRACT Marketing is a widely used term to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with…
PARTICIPATIVE LEADERSHIP STYLE AND IT’S EFFECT ON ORGANISATIONAL PERFORMANCE ABSTRACT This research sought to find the link between leadership styles and organizational performance. The research used a case study approach in which a sample of 60 employees out of a…
PERCEPTIONS OF BUSINESS EDUCATION STUDENTS ON THE RELEVANCE OF ENTREPRENEURSHIP EDUCATION ABSTRACT The researchers empirically investigated the perceptions of Business Education Students on the relevance of Entrepreneurship Education at the Colleges of Education in Edo State. In order to investigate…
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The effect of computer application in the Banking sector can never be over emphasized. During the middles of the twenties century, there was a proliferation of various capabilities and sizes in almost…
AN EXAMINATION OF THE IMPACT OF MICRO CREDIT PROGRAMMES ON ENTREPRENEURSHIP DEVELOPMENT CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Prior to the 1970s, the view that large firms were the cornerstone of a modern economy dominated the literature (Nnanna, 2013).…
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY This chapter provides the background to the Nigerian banking industry in the year 2001 with the Nigerian banks in focus. It is indisputable that inspite of the competition going on in the already existing…
ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to…
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Security market or financial market in a broad sense is an institutions arrangement that facilitates the intermediation of funds in an economy. Financial intermediation means the mobilization of financial resources from surplus…
A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT PRODUCTS ABSTRACT This research work is based on a comparative analysis of consumer’s attitude towards different brands of motor oil lubricant products. The major objective of this…
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Organization both profit and non-profit oriented need funds (financial assets) for their numerous operations. That is why all organizations irrespective of their legal forms, device a means their day- to –day operations. The…