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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing as a course of study is very young compared to other established courses of study, so also is planning and control…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ABSTRACT The performance of marketing function basically marrying consumers needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy …
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ABSTRACT This study was carried out to determining the effectiveness of product planning and management. A study of Nigeria Breweries (NBL) Plc, Enugu. The main objectives of the study…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ABSTRACT Promotion can be seen as a process or means of communication, and it has played an important roles in business organization because an organization that does not communicate itself…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ABSTRACT Transportation is very essential in developed country like Nigeria. It is an integral part of distribution. Therefore the topic entitled “The Effect of High cost of transportation and its…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ABSTRACT This research is intended to apprise the development and marketing of a new product as company life wire by Nigerian Breweries Plc, Aba. This project has been divided into…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ABSTRACT The Impact of Information and Computer Technology – ICT on the Marketing of Automobile Product in Nigeria A Case of Mercedes Benz Anammco Limited Enugu. This study was carried…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ABSTRACT This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ABSTRACT This research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up bottling company Aba. The paper carefully examines the concept…