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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF BANKS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Nigerian banking sector has changed tremendously since the introduction of the…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF JOB SATISFACTION ON SALES TEAM PRODUCTIVITY CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY It is assumed that when one is having high organizational commitment, he is…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 FUNGI ASSOCIATED WITH SPOILAGE OF SMOKED DRIED FISH ABSTRACT Fish is highly nutritious with high protein content. However, it is a suitable medium for growth of microorganisms, if poorly processed (Oparaku…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF SALES PROMOTION ON CUSTOMER’S LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Every firm aims to make profit. It…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY To stay in business entails continuous business transaction between a company and its…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING OF INDUSTRIAL PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Udeagha, I. (1999, 227), defined personal selling…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECTS OF CONSUMERISM IN MARKETING FAKE/COUNTERFEIT DRUGS IN NIGERIA CHAPTER ONE INTRODUCTION Consumerism is a phenomen on that is limited to the relationship of markets with their consumers.It is…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing has been defined differently by different scholors,…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS ABSTRACT …