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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 CONSUMER’S PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCTS. CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 PASSENGER’S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background to the Study From time immemorial, people have being moving from one place to another…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 EFFECT OF SALES FORECAST ON MARKETING DECISION MAKING. CHAPTER ONE INTRODUCTION 1.1 Background to the Study The heart of management in all level of responsibilities is the fundamental requirement of being…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECTIVENESS OF ADVERTISING IN THE MARKETING OF CONSUMER ORIENTED PRODUCT CHAPTER ONE 1.0 INTRODUCTION The need to study this topic, the effectiveness of advertising in the marketing of consumer…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGANIZATION: A CASE STUDY OF GLOBACOM CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In today’s world,…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. (A CASE STUDY OF AWKA AND NNEWI INDUSTRIAL AREAS) CHAPTER ONE INTRODUCTION The dynamic…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 CAUSES AND EFFECTS OF TAX EVASION AND AVOIDANCE ON THE COMPANY CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Tax is one o the main source of Government Revenue. It is…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 MARKETING MANAGEMENT AS A REALISTIC APPROACH TOWARDS ORGANISATIONAL SUCCESS CHAPTER ONE 1.0 INTRODUCTION Marketing has been viewed from different standpoints as being vital for the attainment of individual or corporate…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 DIAGNOSING CORPORATE RESPONSES TO CONSUMERISM IN NIGERIA CHAPTER 1 INTRODUCTION BACKGROUND OF THE STUDY Several studies have been gaining attention in marketing as concepts and tools for understanding consumer’s behaviour…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 DETERMINANTS OF TOURISM SERVICE MARKETING RESPONSIVENESS IN THE SOUTH-SOUTH GEOPOLITICAL ZONE, NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background to the Study Tourism is currently the fastest growing sector of global economy.…