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THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is a common belief that advertising is as old as human history, yet as a promotional tool, it started with the development…
