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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | . FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Consumer behavior is a young discipline; the earlier books were…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT CHAPTER ONE INTRODUCTION Promotion is synonymous with marketing communication. They are often used interchangeably, they are professional terms…
THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the…
THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC WARRI, DELTA STATE) ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in…