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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON CUSTOMERS SERVICE DELIVERY CHAPTER ONE INTRODUCTION 1.1 Background of the study Information technology is a body of tools with the convergence of communication and…
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY “Habit” is a settled disposition or tendency to act in a certain way, especially one acquired by frequent repetition of the same act until it becomes almost or quite involuntary, a settled practice…
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTY TRUST BANK ENUGU) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Peter Drucker (1962) describes the millennium as an era of the 3c’s which are perplexing,…
ABSTRACT The aim of this research work is to study the principles involved in controlling of customers account by the Commercial Banks operating within the country. It also high lights the different methods of operating various customers account that are…
THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS’ PATRONAGE IN THE BANKING INDUSTRY OF NIGERIA: A CASE STUDY OF FIRST BANK OF NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The banking industry which is various bank put together…
INCREASING CUSTOMERS TRAFFICS THROUGH PUBLIC RELATIONS. ABSTRACT The study focused on increasing customer traffic through public Relations: a case study of first Bank PLC Enugu. The objective of the study among others include:to determine the impact of Public Relations on…