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EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY A CASE STUDY OF GUARANTY TRUST BANK ENUGU
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTY TRUST BANK ENUGU) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Peter Drucker (1962) describes the millennium as an era of the 3c’s which are perplexing,…