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THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS ON PROFITABILITY IN THE TELECOMMUNICATION INDUSTRY (A STUDY OF GLOBACOM NIGERIA LIMITED, ASABA)
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Very often, individuals and organizations conceive promotion, narrowly as involving the process of persuading, buyers and casoling them to buy goods and services they showcase. Marketing develops as a society and it…