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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 AN EVALUATION OF THE EFFECTS OF RELATIONSHIPS MARKETING IN ACHIEVING COMPETITIVE ADVANTAGE IN COMMERCIAL BANKS. ABSTRACT This research question has been to examine the influence of relationship marketing in achieving competitive…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY To achieve a set of organizational goals and objectives, companies conceptualize,…
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The quest to achieve self-sufficient food production is one of the highest priority facing most of the world today. Nigeria in particular. This is also a problem that threatens to be worsening…
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The world economy faces many challenges that test every nation’s ability to meet the demands of a global market place. In response to and as a reflection of this development, the…
CHAPTER ONE INTRODUCTION In Nigeria, successive government, both military and civilian has continuously demonstrated their interest and commitment in the financial sector by encouraging banks (commercial merchant and development) to expand their services and facilities not only in the urban…
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY African Banking Corporation which established its first branch in Lagos was the fist bank to open its doors in 1892. The colonial masters established the bank solely for their trade in…
CHAPTER ONE INTRODUCTION 1.1 Background To The Study Pastel evolution is an accounting software package which originates from south Africa and was developed by SoftLine Pastel since 1989.It is widely used in industries .Pastel runs on Windows 2000 Pro;Windows XP…
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The use of budget in government long preceded its application in business or the business sector. In the stable economic environment of the period before world war, few large companies in U.S.A…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 AN ANALYSIS OF THE EFFECT OF PRICING STRATEGY FOR EFFECTIVE MARKETING OF A PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This chapter is the introduction to the study…
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Budgeting control is the process of ensuring the accomplishment of budgetary plans by applying the needed corrective measures to deviation i.e. moving away from the original plans it is also a process…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT CHAPTER ONE INTRODUCTION Promotion is synonymous with marketing communication. They are often used interchangeably, they are professional terms…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES CHAPTER ONE INTRODUCTION 1.1 Background to the Study Software produced within Nigeria by its citizens is in other…
A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and…
PACKAGING AS A PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTS (A CASE STUDY OF PETALS ENUGU) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The word of marketing today is a word of unprecedented competition where company with…
THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL IN ENUGU METROPOLIS. (A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU). CHAPTER ONE BACKGROUND TO THE STUDY In the 17th century when forming was regarded as the main occupation in Nigeria, farmers…
THE DETERMINATION OF THE IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is a powerful marketing communication tool used by companies to fulfill the promotional task. It is…
THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC WARRI, DELTA STATE) ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in…
AN EVALUATION OF PRICING STRATEGIES AND ITS IMPACT ON MARKETING DECISION CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY In a dynamic and ever growing environment such as the Nigeria economy firms and marking organization must adopt the right strategies in…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | MARKETING OF UZIZA IN EGOR LOCAL GOVERNMENT AREA EDO STATE, NIGERIA CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY In Nigeria, as in other tropical countries of Africa where the…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | THE ROLES OF MIDDLEMEN IN THE MARKETING OF PADDY RICE CHAPTER ONE INTRODUCTION 1.1 Background of the Study Equitable and sustainable economic development cannot ignore basic food commodities particularly…