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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 EXAMINING UNIQUE SELLING POINT (USP) AND CUSTOMER PATRONAGE IN BUSINESS ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 Background to the study A unique selling point (USP, also seen as unique selling…
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Trade stretch itself out every product in Nigeria that whether customer’s goods or industrial goods, service and idea are being patronized through exhibition (Trade Fair Programme). It is very compulsory to ring…
THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS’ PATRONAGE IN THE BANKING INDUSTRY OF NIGERIA: A CASE STUDY OF FIRST BANK OF NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The banking industry which is various bank put together…