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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | . CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR THEIR PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing and promotion is a strategic tool for the…
TABLE OF CONTENTS Title Page Declaration Certification Dedication Acknowledgment Table of Contents Abstract CHAPTER ONE: INTRODUCTION 1.1 Background to the Study 1.2 Statement of the Problem 1.3 Research Questions 1.4 Objectives of the Study 1.5 Statement of Hypotheses 1.6…
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Trade stretch itself out every product in Nigeria that whether customer’s goods or industrial goods, service and idea are being patronized through exhibition (Trade Fair Programme). It is very compulsory to ring…
ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The…
CHAPTER ONE INTRODUCTION 1.1 Background of the Study The studies of modern cost accounting yield an insight into both the accountant and management roles in an organization especially with relation to product costing. Management in most cases wants to know…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 AN ANALYSIS OF THE EFFECT OF PRICING STRATEGY FOR EFFECTIVE MARKETING OF A PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This chapter is the introduction to the study…
EFFECT OF OVERHEAD COST ON THE SELLING PRICE OF A PRODUCT ABSTRACT This write up discuss: “EFFECT OF OVERHEAD COST ON THE SELLING PRICE OF A PRODUCT”. A case study of UNILEVER PLC. This research was carried out using various research methods…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT CHAPTER ONE INTRODUCTION Promotion is synonymous with marketing communication. They are often used interchangeably, they are professional terms…
A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and…
STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn…
THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC WARRI, DELTA STATE) ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in…