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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | . CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR THEIR PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing and promotion is a strategic tool for the…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT CHAPTER ONE INTRODUCTION Promotion is synonymous with marketing communication. They are often used interchangeably, they are professional terms…
THE ROLE OF THE FEDERAL GOVERNMENT OF NIGERIA IN THE PROMOTION OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA. CHAPTER ONE INTRODUCTION Small scale business constitute an important component of the Nigerian industrial sector. The importance of this sector cannot…
THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC WARRI, DELTA STATE) ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | . PROMOTION OF SMALL SCALE ENTERPRISES AND THEIR CONTRIBUTION TO THE ECONOMIC GROWTH OF NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The production of goods and services in…