projectmaster50@gmail.com | +2348036836122
THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANISATION (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC)
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they…