THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION SECTOR OF NIGERIA

INTRODUCTION Promotion is a key element in marketing. Successful promotion is the third essential ingredient or element in marketing strategy. Prospective buyers must learn about both the products distinctive want satisfying characteristics and its availability. Establishing and maintaining communications links…

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COMPARATIVE ANALYSIS OF VALUE ADDED TAX REVENUE AMONG DIFERENT SECTOR IN NIGERIA CASE STUDY OF FEDERAL INLAND REVENUE LAGOS STATE

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY According to Oserogho and Associates as quoted by Adereli, Sannid Adesina (2011), VAT is a consumption tax levied at each stage of the consumption chain and borne by the final consumer of…

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INTERNAL CONTROL AS AN AID TO ACCOUNTABILITY IN THE PUBLIC SECTOR (A CASE STUDY OF BIASE LOCAL GOVERNMENT AREA, CROSS RIVER STATE)

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY Internal control according to Okezie (1999) could be likened to the heart”, which regulates the business blood”. No business could succeed without an effective control system. Internal control can also be likened…

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ACCOUNTING IN THE NIGERIA PUBLIC SECTOR PROBLEMS AND PROSPECTS (A CASE STUDY OF SELECTED GOVERNMENT ESTABLISHMENT IN OKPE LOCAL GOVERNMENT AREA OF DELTA STATE)

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY Accounting has oen been described as the language of business and accounting profession as the back bone of organization. This is because accounting besides duties plays the role of custodian of the…

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FINANCIAL STATEMENT ANALYSIS OF MANUFACTURING COMPANY IN THE SOLID MINERAL SECTOR OF NIGERIA BARRICK GOLD CORPORATION AND MULTIVERSE MINING AND EXPLORATION PLC

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Each person like every business requires some measures of both financial position and financial performance in assessing his financial conditions. The financial position depicts one’s wealth at certain point in time while…

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PUBLIC SECTOR ACCOUNTING IN NIGERIA (A CASE STUDY OF FINANCIAL CONTROL SYSTEM IN ENUGU SOUTH LOCAL GOVERNMENT AREA)

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY Public sector is that sector of the economy established and operated by government or agencies distinguishable from the private sector organized on behalf of the whole citizens. The public sector is devised…

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APPRAISAL OF THE ACCOUNTING SYSTEM IN NIGERIAN PUBLIC SECTOR (A CASE STUDY OF SELECTED GOVERNMENT ESTABLISHMENT IN ENUGU)

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Accounting system is an organization has a significance impact is the efficient management  and administration of the organization accounting has been called the “language of business and financial decision” because it…

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