THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS ON PROFITABILITY IN THE TELECOMMUNICATION INDUSTRY (A STUDY OF GLOBACOM NIGERIA LIMITED, ASABA)

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Very often, individuals and organizations conceive promotion, narrowly as involving the process of persuading, buyers and casoling them to buy goods and services they showcase. Marketing develops as a society and it…

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AN APPRAISAL OF THE CURRENT IMPLICATION OF PRIVATISATION OF NIGERIA TELECOMMUNICATION LIMITED NITEL A CASE STUDY OF ENUGU ZONAL DISTRICT

ABSTRACT This research project is a very crucial and well timed study for the Nigeria telecommunication limited. More especially now people are still thinking whether  to accept or reject privatization of any sector.To solve the research problem the data which was…

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THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION SECTOR OF NIGERIA

INTRODUCTION Promotion is a key element in marketing. Successful promotion is the third essential ingredient or element in marketing strategy. Prospective buyers must learn about both the products distinctive want satisfying characteristics and its availability. Establishing and maintaining communications links…

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