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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 BRAND STRATEGY AS AN EFFECTIVE TOOL FOR CORPORATE IDENTITY. CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Nowadays branding is the most crucial aspect among companies’ activities. A…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OFDANGOTE NOODLES) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Branding has been around for centuries as a means…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 AN APPRAISAL OF THE PROMOTIONAL STRATEGIES OF SOFT DRINKS INDUSTRY IN NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Soft…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ADVERTISING AS COMPLIMENTARY TOOL IN MARKETING OF ALUMINUM KITCHEN WARE (A CASE STUDY OF TOWER ALUMINUM) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The marketing activities of an…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ACHIEVING CUSTOMER SATISFACTION IN A MULTINATIONAL COMPANY (A STUDY OF NIGERIAN BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The purpose of a business is to…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 A STUDY OF EFFECTIVE DISTRIBUTION CHANNEL, ITS EVALUATION AND IMPORTANCE ON MANUFACTURING GOODS CHAPTERONE INTRODUCTION 1.0 Background to the Study Customers are becoming harder to please. They are smarter, more…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGE INDUSTRY CHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept,…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING CHAPTER ONE INTRODUICTION 1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 DEVELOPMENT & FUNCTIONS OF PACKAGE IN THE MARKETING OF CONSUMERS PRODUCTS CHAPTER ONE 1.0 Introduction The concept of packaging describes the overall presentation of a product or services to the…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 CHAPTER ONE INTRODUCTION 1.0 Background of the study Marketing was defined by Kotler (2001) “as a societal process by which individuals and groups obtain what they need and want through creating,…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION CHAPTER ONE 1.0 INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 AN EVALUATION OF THE COST OF PACKAGING AND ITS IMPLICATION ON THE PROFITABILITY OF AN ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We live in a world of packaging…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF MAMMY MARKET ON THE LIVELIHOOD OF MILITARY PERSONNEL IN THE BARRACKS WITH REFERENCE TO SOBI CANTONMENT ILORIN CHAPTER ONE INTRODUCTION 1.1 Background to the Study Throughout history every…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 IMPACT OF BRANDING AND PACKAGING ON SALES TURN OVER OF NESTLE FOOD NIGERIA CHAPTER ONE 1.0 INTRODUCTION One element that has undergone tremendous change in the past decade is branding…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE INFLUENCE OF TV ON THE SALES OF FAST MOVING CONSUMER GOODS IN NIGERIA CHAPTER ONE 1.0 Introduction 1.1 Background to the Study The term ˜”Broadcast media” is quite often…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION CHAPTER ONE 1.0 Introduction Advertising is any paid form of non-personal communication about an organization or its product to…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 CHAPTER ONE INTRODUCTION 1.1 Background of the Study Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS CHAPTER ONE 1.0 INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research work is on the topic: problems…