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CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Banking decree 1969 defines banking as the business of receiving monies from out side sources as deposits, irrespective of the payment of interest and the granting of loans and acceptance of credits or…
EFFECT OF INVESTORS‘ SENTIMENT ON STOCK MARKET RETURNS IN NIGERIA ABSTRACT The study examined the effect of investors’ sentiment on stock market return in Nigeria with consideration to bull and bear market cycles which most past studies neglected. The dependent…
THE IMPACT OF EXCHANGE RATE FLUCTUATION ON INTERNATIONAL TRADE (EXPORT) IN NIGERIA CHAPTER ONE 1.1 INTRODUCTION The historical development of international trade can be dated as back the period of world war 1 (2014). Though world trade was heavy during world…
RURAL DEVELOPMENT PROGRAMME UNDER MILITARY REGIME ABSTRACT This study was undertaken to examine the involvement of the military regime in rural development programme and the implementation strategies it adopted in ensuring success in the areas of provision of water, electricity…
THE EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR ABSTRACT Advertisers are expected to shift and spend millions in internet advertising in the coming years than TV, print ads and other traditional advertising media. With the rapid growth in technology, the…
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Most times advert on our television, radio and bill boards by banks in the country have always tired to express how excellent and prompt their services are. In the adverts, they try…
EFFECT OF ADVERTISING ON THE SALES REVENUE AND PROFITABILITY OF SELECTED FOOD AND BEVERAGES FIRMS IN NIGERIA ABSTRACT Advertising is a prominent feature of modern business operations. One could encounter advertising messages, while watching TV, reading magazines, listening to the…
EFFECT OF ENVIRONMENTAL FACTORS ON SMALL SCALE BUSINESSES PERFORMANCE ABSTRACT This is survey study carried out to investigate the SSBs performance and examine the impact of environmental factors on SSBs performance in Kano and Sokoto states. Questionnaire methods were mainly…
CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Foreign exchange is the means of payment for international transaction. It is made up of convertible currencies that are generally accepted for the settlement of international trade and other external obligation. Just…
EVALUATION OF THE IMPACT OF ECONOMIC EMPOWERMENT AND DEVELOPMENT STRATEGY ON POVERTY ALLEVIATION ABSTRACT The study evaluates the impact of Taraba State Economic Empowerment and Development Strategy on poverty alleviation in the state. The study adopted a correlational design method…