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NEW PRODUCT DEVELOPMENT IN A COMPETITIVE ENVIRONMENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND INFORMATION OF THE STUDY The cause of failure of many companies today is because they do not recognize that “tomorrow may not be like today”. They fail to…
PRODUCT FAILURE: CAUSES AND EFFECTS CHAPTER ONE Many companies don’t just sell product they like, they first decide the need of consumer before creating such goods. Marketers know the first basic thing in determining a product success or failure is…
PROMOTION AS AN EFFECTIVE MARKETING STRATEGY IN BUSINESS ORGANIZATION IN NIGERIA CHAPTER ONE INTRODUCTION Nowadays, most business organizations have come to realize the importance and role of marketing in their organization. Just because there is need to encourage the demand…
PROSPECT AND CHALLENGES OF ENTREPRENEURSHIP IN NIGERIA ECONOMY CHAPTER ONE INTRODUCTION An Entrepreneur has been described as an actor in the market that his actions tend to influence many people in the market. No entrepreneur or enterprise, successful or big,…
THE EFFECT OF ZERO INTEREST RATE POLICY ON CO-OPERATIVE SOCIETY TO THE DEVELOPMENT OF NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUD TO THE STUDY The significant role played by the financial institution cannot be over emphasized. Their primary functions includes creation…
THE IMPACT OF PERSONNEL MANAGEMENT ON ORGANIZATION PERFORMANCE Abstract This study is on impact of personnel management on organizational performance. The total population for the study is 200 staff of first bank osogbo, Lagos state. The researcher used questionnaires as…
THE LOAN POLICY AND ITS EFFECTIVE MANAGEMENT IN CO-OPERATIVE CREDIT SOCIETY CHAPTER ONE INTRODUCTION The co-operative society is a potent wheel for the transformation of the social and economic life of human being is no longer a contestable fact. Since…
THE ROLE OF COMMUNICATION IN THE MANAGEMENT OF AN ENTERPRISE CHAPTER ONE INTRODUCTION Effective communication is the life blood of every organization and a key to success in one’s business career as well as in one’s personal life. So important is…
THE ROLE OF MIDDLEMEN IN BEVERAGE INDUSTRY ABSTRACT The aim of this project is to aid the roles of middlemen in beverages industries. This project presented the roles importance and techniques of middlemen in beverages industries. Moreover, the goal is to…
THE ROLES OF BANKING INDUSTRY IN THE AGRICULTURAL SECTOR OF NIGERIAN ECONOMY ABSTRACT Role of banking industry in the Agricultural sector of the Nigeria Economy. This project was designed to bring out the roles of banking industry in the agricultural…