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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 GOING BEYOND JUST ADVERTISING AND ITS IMPACT TO SALES TURNOVER OF A COMPANY CHAPTER ONE 1.0INTRODUCTION 1.1BACKGROUND OF THE STUDY Advertising is any paid form of non-personal communication about an…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 IMPACT OF ADVERTISING ON THE PURCHASE OF ETISALAT RECHARGE CARDS ABSTRACT This research work identified and analyzed the impact of advertising on the purchase of Etisalat recharge cards, a case…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 IMPORTANCE OF PRODUCT LIFE CYCLE IN MARKETING ORGANIZATION ABSTRACT The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure in marketing…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 INFLUENCE OF ADVERTISEMENT IN CONSUMER’S BUYING BEHAVIOUR ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT ABSTRACT This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 MARKETING OF PETROLEUM PRODUCTS ABSTRACT This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among others…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 MARKETING STRATEGIES AS A TECHNIQUE FOR PROFIT MAXIMIZATION IN MANUFACTURING ENTERPRISE ABSTRACT This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 NEW PRODUCT DEVELOPMENT TEST MARKETING PROSPECT AND CHALLENGES CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY New products play several roles for he organization, they help maintain growth and thereby protect…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 PACKAGING AS A PROMOTIONAL TOOLS IN THE MARKETING OF CONSUMER GOODS ABSTRACT This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO as…