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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 OUTSOURCING AS A STRATEGY FOR REDUCING OVERHEAD COSTS ABSTRACT Thesis on outsourcing as a strategy for reducing overhead cost in selected banks in Lagos. This investigated the extent to which…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRONMENT ABSTRACT The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 PRODUCT FAILURE: THE CAUSES AND EFFECTS ON THE NIGERIAN ECONOMY CHAPTER ONE 1.0 INTRODUCTION TO THE STUDY Marketing management should be concerned with the responsibility of pursuing customer’s oriented policies, and…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 PUBLIC SERVICES MARKETING CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR INDUSTRY ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 CHAPTER ONE INTRODUCTION 1.1 Background to the Study The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 IMPACT OF E-PAYMENT ON ONLINE SHOPPING BEHAVIOUR ABSTRACT The study examined the impact of e-payment on online shopping behaviour in Nigeria. The undergraduate students of Distance Learning Institute Business Administration,…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 PRODUCT QUALITY AS A BASIS FOR CONSUMER’S PATRONAGE CHAPTER ONE INTRODUCTION 1.0 GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 MARKETING STRATEGIES AND THEIR EFFECTS IN SALES EXPANSION IN ORGANISATION CHAPTER ONE 1.0 INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is not farfetched,…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY All business organizations perform two basic functions we are production and marketing of goods and services…