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Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE EFFECTIVENESS OF DISTRIBUTION STRATEGY ON ORGANISATIONAL PROFITABILITY CHAPTER ONE 1.0 GENERAL BACKGROUND OF THE STUDY The type of distribution policy/strategy exercised differs from one organisation to the other, depending on…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA BANKING INDUSTRY ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time,…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMERS’ SATISFACTION CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF PERSONAL SELLING ON SALES VOLUME PERFORMANCE OF A MANUFACTURING COMPANY ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc,…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE IMPACT OF PROMOTIONAL STRATEGY ON SALES AND PROFIT ABSTRACT The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR CHAPTER ONE 1.0 INTRODUCTION Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually.…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE RELATIONSHIP BETWEEN EMPLOYEE JOB SATISFACTION AND EMPLOYEE COMMITTMENT AMONG EMPLOYEES OF UNILEVER NIGERIA PLC ABSTRACT This study examined the relationship between employee job satisfaction and employee commitment of Unilever…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJETCIVE OF TABLE WATER PRODUCERS ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with…
Format: MS WORD | Chapter: 1-5 | Pages: 65-80 | Price NGN3,000 THE ROLE OF NEGOTIATION IN ATTAINING PURCHASING OBJECTIVES CHAPTER ONE 1.0 INTRODUCTION The basic goal of any industrial activity is the development and manufacture of products that can be marked at…