MASS MEDIA AS TOOLS FOR SOCIAL DEVELOPMENT

Format: MS WORD |  Chapter: 1-5 |  Pages: 65-80 |  Price NGN3,000

MASS MEDIA AS TOOLS FOR SOCIAL DEVELOPMENT

CHAPTER ONE 

1.0          INTRODUCTION

1.1          BACKGROUND OF THE STUDY

This research touches on the various aspect of the radio programmes as instruments of social development. In other words, it explores into the radio programmes as a mobilization agency during the social transition period.

It is thus, an important assumption of the work that a systematic study of social development by radio programmes, should include an examination and the nature of operation of the mass media of communication in the Osun state broadcasting service (OSBC) Osun.

The mass media generally referred to both the print(s) and electronic media as supported in section 22 of the 1989 constitution of Nigeria.

The press, radio, television and other agencies of the mass media should at all times be free to uphold the fundamental objectives and highlights the responsibility and accountability of the government to the people.

The role of the radio programmes according to General Abacha in his maiden independence

broadcast on the 1st October 1995 was to unform, educate and entertain the citizen.

Onyishi (1996) while highlighting on the role of the radio programmes in democracy notes that the press not only sustains the democracy principles but also end with transaction period. The media should help an ushering in democracy they should play a crucial role in nurturing and sustaining the success or failure of our practice of democratic government. To large extent, their success depends on how well the radio programmes carries out their function as the mid wife of democracy.

This research therefore is intended to investigate how far the radio programme had fulfilled this allowed obligation. It is hoped that the result of the work will be useful to media practitioners in the proper performance of their duties.

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