MASS COMMUNICATION

THE IMPACT OF RADIO MUSICAL PROGRAMMES ON NIGERIAN YOUTHS

Format: MS WORD |  Chapter: 1-5 |  Pages: 65-80 |  Price NGN3,000

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

In the world today, it can be argued that any task or transaction that requires more than one person, can mostly be successfully completed, through effective communication. However, for communication to take place, it must be through channels, which can be visual, auditory, and electromagnetic or biochemical. The radio is one of the channels (electro-magnetic), whose history dates back to 1791 but which became available for commercial broadcasting in the 1920s (Wikipedia). Today, the radio has become an important mass medium for news and entertainment the world over (Ajaegbu, Akintayo and Akinjiyan, 2015).

Akinloye & Adelegan (2012) hinted that the history of radio broadcasting in Nigeria, dates back to 1932, when the then British colonial masters set up in Lagos, the Radio Distribution System (RDS) to serve as a reception base, for the British Broadcasting Corporation. In the years 1939 and 1944, new base stations were opened in Ibadan and Kano, respectively and the name of the broadcast system changed to Radio Diffusion System. In 1951, following the re-appraisal of their broadcast objectives, the RDS metamorphosed into the Nigerian Broadcasting Service (NBS).  Akinloye & Adelegan (2012) further explained that by 1956, Nigerian Broadcasting Service (NBS) was re-named Nigerian

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